Thirteen years ago, Juniper Capital was founded with a clear and enduring belief: real estate lending should be personal, flexible, and resilient. As we celebrate our 13th anniversary, we’re reflecting not just on the milestones behind us—but on the values and principles that have powered our journey and will continue to guide us into the future.
Since 2012, we’ve weathered major economic shifts, from post-recession uncertainty and regulatory tightening to a global pandemic, inflation, and interest rate spikes. Throughout it all, we’ve remained a steady, trusted partner to borrowers and investors across the Pacific Northwest.
What’s kept us strong through all this change isn’t luck—it’s our foundation. At Juniper, four core principles have shaped everything we do: a Personal Approach, unwavering Market Resilience, deep Industry Expertise, and a long-standing Regional Focus.
These core principles are more than just values—they’re the reason we’ve earned our reputation as one of the Pacific Northwest’s leading private lenders. Over the next several weeks, we’ll be sharing a four-part series that explores how each of these principles —developed and proven over 13 years—continues to drive our success today.
